Council’s resolution to redirect funding away from Hunter Valley Wine Country Tourism has directly impacted on the management and operation of the centre.

Council has started discussions with the visitor services staff with a view to retaining those staff within the centre for the immediate term.

The HVWTA will relocate to Hunter Valley Gardens.

“The Hunter Valley Wine and Tourism Association is working closely to support council during this transition process,” HVWTA vice-president Michael De Iuliis said.

Cessnock Mayor, Cr. Bob Pynsent said it will be “business as usual” at the visitors centre.

“I can assure everyone that the previous services provided will not be interrupted and will continue seven days per week as usual and the transition from one management team to another will be seamless,” he said.

Council has established a sunset committee to develop a long-term strategy for the centre. The sunset committee comprises representatives from the council, industry and chambers of commerce and was set up following council’s decision to withdraw funding from Hunter Valley Wine Country Tourism in this year’s budget.

“Cessnock Council will provide an action plan that will ensure best practice visitor services that will fully support businesses across the Cessnock LGA, particularly tourism industries, and provide a clear pathway for the ongoing sustainability of the Centre,” Cr. Pynsent said.

The visitor information centre was built by Cessnock City Council and was officially opened in 2001 to provide a wine interpretive centre and visitor information service for the growing tourist market.

Council has worked closely with Hunter Valley Wine Country Tourism for many years and is appreciative of its professional service and commitment to growing visitation numbers to the valley. 

Cessnock and Singleton councils will continue to be strategic partners of the new association and both general managers hold positions on the HVWTA board.

The HVWTA board has confirmed that the association will continue to direct its efforts into destination and wine marketing, and advocacy with government and industry.

The HVWTA and Cessnock Council will continue to work together to promote the Hunter Valley region.

***

Tourism awards success here.