According to Cessnock-based Samaritans gambling counsellor Graeme Penney, young people are flooded with over $40 million of gambling promotion each year via social media, gambling discussions during sporting events and online.

Global online sports gambling losses alone are estimated at over $1 trillion.

“The image portrayed in this advertising may influence young people to gain a false belief that gambling is glamorous and you are missing the party if you don’t participate,” Mr. Penney said.

“Young people can be more impulsive and more inquisitive than older people and that makes them vulnerable to risk taking.”

The aim of Responsible Gambling Awareness Week is to inform young people of the risks and odds of gambling so they can view gambling in a more realistic way.

Three booklets aimed towards, parents, educators and young people will be available during the week. Information will be also available at youth agencies, TAFEs and some schools.

“Many of the people we see who face major difficulties with their gambling tell us they started gambling when they were young,” Mr. Penney said.

“It makes sense to prevent problems before they start and free services are available for young people and parents to talk about gambling.”

While most people who gamble do so responsibly, around two per cent of the population loses control. Problem gamblers expect to win or may gamble to escape problems in their life.

Mr. Penney is among more than 50 Gambling Help services throughout NSW. Your nearest Gambling Help counsellor can be reached on 1800 858 858.