Westpac missed a big social media opportunity by failing to get its boss Brian Hartzer into the Airbnb campaign

By Colin Kruger
Updated October 8 2015 - 2:08am, first published 1:53am
We wonder if Westpac chief executive Brian Hartzer will be renting a room out on Airbnb to help pay his mortgage. Photo: Louise Kennerley
We wonder if Westpac chief executive Brian Hartzer will be renting a room out on Airbnb to help pay his mortgage. Photo: Louise Kennerley

Westpac did not impress the Twitterati with its recent social media campaign which culminated in the vaguely detailed announcement on Wednesday of its tie up with Airbnb to aid the Australians with the home ownership process.

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