State-of-the-art tourism signage featuring braille and QR coding technology will be implemented across the key tourist sites of the Cessnock local government area.
Cessnock City Council has received $1.25 million from the Federal Government’s Building Better Regions Fund towards the Hunter Valley Wine Country Tourism signage implementation project.
Council will match the federal grant dollar for dollar.
The project includes information bays, city gateway signs, precinct and directional signage.
Cessnock mayor Bob Pynsent said the grant provides the perfect opportunity to progress the new signage strategies council has in place.
“Welcoming 1.5 million visitors per year, it’s no secret Hunter Valley Wine Country is a major tourist destination and the concentration of drive-visitors makes effective wayfinding and information signage a necessity,” Cr Pynsent said.
“Tourism is our largest employing sector and generates high economic activity across the region and it is vital we continue to support the growth of this important industry.
“I am proud of Council staff who continue to apply for and win grants which not only benefit and support our region, but the whole of the Wine Country, which crosses LGA boundaries.”
The Building Better Regions Fund supports job creation, economic growth and strengthening regional communities.
Member for Hunter Joel Fitzgibbon welcomed the $1.25 million allocation to Cessnock City Council.
"We are very pleased to have secured a $1.25 million grant to further enhance the experience of tourists visiting our wonderful Wine Country. Signage and the latest web-based information are critical to future success,” Mr Fitzgibbon said.