A group of international filmmakers recently spent a few days looking at the ‘extreme’ side of the Hunter Valley wine industry, for a documentary series called WINERAM.
Aimed at providing a wine adventure instead of the regular wine review, WINE- RAM Productions was established by American entrepreneur and wine enthusiast Colin West, who wanted to make the industry more appealing to younger generations.
“I’ve studied the wine industry but when I’d watch documentaries and series on the wine they would be so subjective and boring,” he said.
“I hated that and I wanted to change that.
“My idea was to have a light hearted approach and to integrate travel and tourism.
“It is really aimed at Generation Y and showing that there is no reason why the wine tourism should be confined to a cellar door.”
WINERAM, which stands for ‘Wine Region A Minute’, finished filming its first series in New Zealand last year, releasing five-part series The WINERAM Experience online.
The crew is filming the second phase of the series here in Australia and Colin said that the Hunter Valley definitely lives up to its reputation as one of the best.
“The Hunter Valley is just amazing,” he said.
“We have been trying to capture the area from a whole new perspective – going on jet rides, helicopters and skydiving.
“I think from the footage we have this is going to be the best episode in the season.”
The crew also invited Brokenwood Wines senior winemaker Simon Steele along for the ride.
“It has been an unreal experience,” Simon said.
“I am from Generation X so this it has definitely shown me a new perspective.
“But the whole idea is just about making the wine industry more accessible to young people and I think that’s a fantastic idea.”
The WINERAM crew will also be filming episodes from other prominent Australian wine areas, including the Yarra Valley and Margaret River, and releasing the episodes online in an eight-part series later this year.
For more information, visit www.wineram.com.