Vincent Street Kitchen and Bar is this month getting behind Australia's annual men's health awareness initiative, Movember.
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Now in its 16th year in Australia, Movember encourages millions of men around the world to embrace the moustache in all its glorious forms while raising awareness and funds for men's health issues including depression and suicide, prostate cancer and testicular cancer.
The campaign's aim is simple - to stop men dying too young.
In Australia, the statistics are shocking - six men take their own life every day, 3300 men will die from prostate cancer each year, and testicular cancer is the most common cancer in young men.
Through moustaches grown, connections created and conversations generated, Movember has proudly welcomed over six million supporters and helped fund 1250 innovative men's health projects across 20 countries.
- Read more: Movember 2014 around the nation | photos
- Read more: The Hunter's moustaches for Movember 2016
The Prostate Cancer Foundation of Australia and Beyond Blue are among the charities Movember supports.
Vincent Street Kitchen is holding a month-long Instagram competition called Craft Beer and Weird Beards, and invites everyone to take part - regardless of your facial growth.
Post your progress photos of your mo's and beards - or use their props - in front of the Vincent Street logo at reception with the hashtag #vincentstkitchen on Instagram.
Furphy Beer has come on board to support this initiative, donating $1 from every schooner purchased at Vincent Street Kitchen in the month of November.
The campaign will culminate with a 'big reveal' on Saturday, November 30 with voting and awards for the public's efforts, with a variety of prizes.
Donations can also be made online at movember.com.au (search for Vincent St Kitchen).
- Beyond Blue: 1300 224 636