Pokolbin's End2End Festival receives $10,000 from the NSW Government's Regional Event Fund for 2021 festival

Pokolbin's End2End Festival has received a $10,000 grant from the NSW Government's Regional Event Fund to help in the delivery of next year's event.

The wine, food and music festival was due to be held in September this year, but was called off due to the COVID-19 pandemic.

The fund is part of the NSW Government's $10 million Tourism Recovery package, which will help deliver events that will attract visitors and drive economic activity for local businesses following the drought, bushfires and the pandemic.

End2End Festival organiser Grant Smith said the funding was most appreciated.

"We would like to thank the NSW Government and Destination NSW for supporting the Pokolbin region and the End2End Festival," Mr Smith said.

"The past 12 months have been difficult for Australia and the Hunter Region.

"This grant will help us to provide a fantastic festival that will showcase the wonderful wine and food the Pokolbin region has to offer.

"Events are integral to any area, they attract overnight and day visitors that inject valuable dollars to the local area but they also contribute to the cultural fabric and enhance the liveability of our region."

Member of the NSW Legislative Council, Taylor Martin said support of the event would be critical to reawakening the local tourism industry following the impact of the COVID-19 pandemic.

"This is fantastic news for small businesses across the Hunter - events bring in visitors who stay locally and spend locally, plus events employ local residents and are important to the social and cultural fabric of the area," Mr Martin said.

"It has been incredibly tough for residents and businesses in recent months, so this NSW Government support is most welcome and will play a significant part in getting the Hunter back on track to be the vibrant community it's known to be."

The End2End Festival will take place on September 18, 2021 at Ben Ean, Blaxland's Inn, Cypress Lakes and Drayton's Family Wines, with food, wine and live music at each venue.

All of the artists that were scheduled to perform at the 2020 festival - including Mamamia: the ABBA Tribute, Damnation: the AC/DC Show, The Blues Brothers Rebooted and the Australian Fleetwood Mac Experience - have been rebooked to perform next year.

Register at end2endfestival.com.au for announcements and special offers.

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