The campaign tells the story of seven Victorians who either lost their lives or had their lives permanently changed due to road trauma.

Central to the campaign is an exhibition of the items they left behind or unfinished, each accompanied by the story behind them.

Minister for Roads and Road Safety Ben Carroll said the exhibition served as a reminder to never take life for granted when we get behind the wheel.

"It's so important that we continue to work together as a community to make our roads safer and strive for a future where we don't have families who have to tell stories like this," Mr Carroll said.

RTSSV chief executive Bernadette Nugent said far too many people have left an unfinished story when the unthinkable happens on the roads.

"We hope the bravery and vulnerability of the people telling these stories will have an impact on every Victorian and emphasise the importance of making safe choices when using the roads," Ms Nugent said.

The new campaign coincides with National Road Safety Week and the RTSSV's Shine a Light on Road Safety Week.

To date, 189 lives have been lost on Victorian roads in 2020.

This represents a 19.2 per cent decrease compared to the same time in 2019, according to TAC data.

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Of those 189 lives lost, 109 have been in regional and rural Victoria and 80 in Melbourne.

Victorian motorists can show their support for anyone affected by road trauma by turning on their headlights on Friday.

The 'Left Unfinished' exhibition will be on display at the Melbourne Museum until November 22.

To view the virtual, augmented reality exhibition, 'Left Unfinished', click here.