Cessnock City Council is now accepting donations for its annual Christmas Gift and Food Appeal.
Residents can provide donations of new, unwrapped toys and non-perishable food items, which this year will be given to Barkuma Neighbourhood Centre, who will deliver to those doing it tough in the local community.
Cessnock mayor Bob Pynsent encouraged people to give what they can; even if it's small it will go a long way.
"2020 has been a challenging year for many of us, with those in the community that were already experiencing hardship particularly impacted," Cr Pynsent said.
"Christmas is a perfect time to think of others and show your support. This year more than ever the impact of generosity and kindness will be felt in the lives of vulnerable families."
Barkuma Neighbourhood Centre CEO, Deb Dacey said sometimes the anonymous gift of giving is the most valuable gift of all.
"Christmas can be a very challenging time for many people, so Barkuma tries to ensure all of our Aboriginal and Torres Strait Islander people feel a sense of belonging at Christmas," Ms Dacey said.
"We do this by giving small gifts to put under the tree and by putting food on the table for elders, children, mums and dads who are struggling at this time of year."
Donations will be accepted up until Wednesday, December 16 and can be dropped off at council's administration building and Cessnock and Kurri Kurri libraries.
For health and safety reasons, residents are asked to ensure all donations are new and unwrapped, and to follow staff instructions and signage on where to leave your donation.