Green Caffeen has launched a partnership with Hunter Joint Organisation to promote its swap-and-go coffee cup scheme, with seven councils - including Cessnock - taking part.

Green Caffeen's cups are based on the philosophy of the circular economy and are made from recycled materials.

Consumers can download the Green Caffeen app and sign up, then get a reusable cup from a participating café, and if returned to any Green Caffeen café within 30 days, it's completely free to use. It's also free for cafés to join.

More than 18,000 people are already using Green Caffeen in over 580 cafés Australia-wide, and the Hunter Joint Organisation is helping to deliver it locally as part of its Small Acts, Big Change program.

Cessnock mayor and Hunter Joint Organisation chair Bob Pynsent said the scheme adds to the JO's commitment to the circular economy and waste reduction.

"The Hunter region is going circular - we're working towards transitioning to a circular economy to reduce waste to landfill and innovate in industry," Cr Pynsent said.

"Single-use coffee cups don't fit the bill when it comes to a reuse economy, so we've partnered with swap-and-go pioneers Green Caffeen to help Hunter cafés and communities make their next cup of coffee circular."

Green Caffeen co-founder Damien Clarke said he's excited to bring the initiative to the Hunter region on a large scale.

"Green Caffeen is a simple concept that allows both cafés and coffee and tea drinkers the chance to transition away from single-use cups and join with thousands of other Aussies making the change from one use to reuse," he said.

"The Green Caffeen app is here to make reusing simple, convenient and accessible to all without needing to remember, wash or store your own cup."

Mr Clarke said Green Caffeen was deliberately designed with cafés in mind to help reduce environmental footprint and increase their bottom line.

"Green Caffeen saves cafés the cost of single-use packaging as well as saving the environment, so it's a real no-brainer for them to jump on board," he said.

"We welcome all inquiries from cafés in the region that are looking to do their bit for the planet in 2021."

Find out more at greencaffeen.com.au.