In today's marketing world, a website has become a very powerful tool. They're a 24/7 advertisement of your company and consequently, can be the most powerful asset you have.
But, with digital trends changing rapidly, your website might feel outdated. Although using a web design agency in Brisbane for your redesign may be ideal, you might not have the time or resources for a full overhaul.
To help you overcome this problem, we've got 7 great tips below on how you can improve your site and make it more functional and useful for your audience.
Maintain a consistent aesthetic
Having a consistent aesthetic means making everything throughout your website match. The colour scheme, spacing, font choices, button styles, photo choices, everything. All of your website elements should be themed so the designs are coherent between each page and on the same page.
Any drastic design changes between pages can make the user feel confused and lost, which means they're more likely to lose trust in your website and leave.
Don't be afraid of space
White space is vital to a good web design. White space makes the content more readable while also allowing the user to concentrate on the elements around the text.
It can also make your site feel more open, modern, and uncluttered. If your company is consistent with these, it can help convey those feelings to your website visitor.
Optimise page speed
If you've ever gone onto a website that takes ages to load, you'll know how frustrating it is. You don't want that for your users, and with the rising number of people using mobile devices, content is being accessed all over the world on various platforms.
People want fast loading pages, and when they don't get that, they're more likely to give up and leave.
To boost the speed of your page, try compressing your images before you load them onto the site. The size of images is one of the most common causes of slow page loading times.
Stay on top of 404s
Although search engines won't punish you too much for minor 404 errors, a website visitor will.
Encountering a 404 error page will only annoy your user, and it'll make them reconsider whether they want to spend time on your site.
Make sure your pages are mobile optimised
Technology is rapidly becoming more mobile and websites are no exception. It's essential that your site is mobile-friendly and simple to navigate around, no matter which device visitors are using.
By adding links to your pages, you're telling the user you want them to click there. Make sure that any links are easy to identify by using visual cues.
Underlining text and using different colours will catch the users attention to let them know that the link can be clicked on.
Use images tastefully
Using stock photography can quickly decrease any trust the user has in your site. These images will stand out as generic and common and unfortunately, your business will come across as the same.
One way to avoid this is to use your own photography, so your website looks genuine and unique.