A campaign launched earlier this year to attract more business events to the Hunter Valley, Newcastle and Port Stephens has scored its first major win with confirmation of a 2015 convention worth up to $100,000 for the region.
The Association of Australian Convention Bureaux (AACB) Staff Conference will be held at venues in Newcastle, Port Stephens and the Hunter Valley in August 2015, after the Altogether Perfect marketing body representing the three regions successfully pitched to host the event.
The conference will attract up to 100 delegates from convention bureaus across Australia and inject $100,000 into the local economy.
Altogether Perfect is the name for the collaborative marketing efforts undertaken by regional partners in the Hunter Region to attract and secure business events tourism.
Marketing executive Danny Eather is Hunter Valley Wine and Tourism Association’s representative for the campaign.
Backed by Hunter Valley Wine and Tourism Association, the Newcastle Convention Bureau and Destination Port Stephens and supported by dynamic industry operators, the joint marketing group attends trade fairs and sales missions and host visits to the region by key conference organisers and media to build the appeal of the Hunter region as a premier business tourism destination.