Kurri Kurri-based company the Alfabs Group has thrown its support behind the National Breast Cancer Foundation.
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The mining and engineering company donated $10,000 to the charity as part of a 12-month alignment, and has dedicated an underground loader to the cause.
The highly-recognisable, pink 10-tonne Torque Titan named 'Rizzo' will be the flagship of the mining division's fleet.
Rizzo - named after Grease's coolest Pink Lady - has been delivered to South 32's Dendrobium Mine site (in the Illawarra region), where she will be on long-term hire. Rizzo is the first of many Titans coming to NSW.
Alfabs' sales and marketing coordinator Jessica Reeve said the company was proud to get behind such a great cause.
"The National Breast Cancer Foundation is something that is close to so many people and has touched many people's lives in different ways," she said.
"Mining is a male dominated industry and we felt that regardless we need to assist in whatever way we can to spread the word."
Ms Reeve said Alfabs has a long history of supporting many causes - including the Westpac Rescue Helicopter, Multiple Sclerosis and the Cancer Council - and has big plans in the future to continue to support other charities.
"We have something lined up in the near future also for another one of our Titans and can't wait to get to work on it," she said.
"Hopefully we can back up Rizzo with something as great for such a great cause."