A new marketing campaign by Destination NSW is encouraging people to make holiday plans in the state after the triple-whammy of the drought, bushfires and the coronavirus have left tourist regions - including the Hunter Valley - feeling the strain.
Now's The Time To Love NSW asks people to capture their favourite holiday spots in the state and 'share the love' by posting authentic images with their hands in a heart shape and the tag, #LoveNSW.
Cessnock City Council's acting economic development manager Rhiannon Stevens said council and the Hunter Valley Visitor Centre are encouraging local businesses and residents to support the campaign - and also to use #LoveHunterValley to promote and support spending and visitation in our own region.
"Don't forget to not only share your experiences, but please also consider taking some time out, helping your own community here get back on its feet by visiting, staying, dining out, booking an experience and shopping in the Hunter Valley and NSW," Ms Stevens said.
Photos may be included in Destination NSW's broader marketing and promotional activities.