More than 5000 Australians will be rocking a mullet throughout September in aid of the Black Dog Institute's inaugural Mullets for Mental Health initiative.
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Among the "hair heroes" will be Chelmsford Hotel licensee Laura Johnson and crew member Joshua Hogg, who have signed up under team 'Mulletfest'.
Both already sported the glorious "business at the front, party at the back" style, and invite anyone to join their team, cut in a mullet and raise some money for an important cause.
Funds raised through Mullets for Mental Health will help the Black Dog Institute to support to communities around Australia through its mental health research programs.
"It's really to highlight what's on all of our minds and heads throughout Australia at the moment, our mental health," Black Dog Institute fundraising manager Evan Jackson said.
"One in five people experience mental health issues in any given year and sadly up to 60 per cent of people don't seek support for those issues.
"We want everyone to get on board with this campaign, help us to raise funds for a good cause and put smiles back on the faces of the nation in doing so."
As the home of the world-famous Mulletfest, and with many people in the Kurri Kurri community having been touched by suicide, Ms Johnson said Mullets for Mental Health was the perfect fit for the hotel.
She said they were inspired by a group of local young men who held a fundraiser for the Black Dog Institute in memory a friend at the hotel in January.
"They did such a beautiful job, and it was such a positive way to deal with their grief," she said.
"So when I saw it (Mullets for Mental Health) was happening, I was happy to jump on board.
"The Chelly is the go-to place for the Australian mullet, and suicide is such a huge problem in the area.
"We need to shine a light on it, and let people know that it's not weak to speak.
"And in COVID, there never seems to be a more appropriate time - resources will be stretched, with people going through such a large amount of stress and change in such a short space of time."
The initiative was launched on August 7 and has already raised over $1.5 million, with high-profile participants including the Canberra Raiders NRL team and radio presenter Ray Hadley.
Mr Jackson said the institute has been "absolutely blown away" by the support of the community in the event's first year.
Registrations will remain open until the final week of September. To join the Mulletfest team or make a donation, visit teamblackdog.com.au.
- If you need support, call Lifeline on 13 11 14.
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