Cessnock City Council's Waste and Environment Team has launched its own blog - the Waste Avengers.
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The blog is designed for the "superhero" in all of us who wants to do their bit to avoid waste and save planet Earth.
It's an online space where community members, organisations and businesses can share their own experiences, journeys, ideas and tips on waste avoidance.
The Waste and Environment Team will be making entries about what they do to avoid generating waste and some of the challenges they have faced in doing so.
General manager Lotta Jackson is proud council is starting this conversation, providing a space for people to learn and build an online support network.
"It's critical we get people to not only recycle properly but think about the way they create waste in their daily lives," Ms Jackson said.
"This is the most effective way to address the copious amounts of waste produced across the globe."
Ms Jackson said she considers herself a "Waste Avenger".
"In my household we don't buy any single-use plastics. In fact, the decisions we make daily mean we only have to empty our general rubbish bin once a month," she said.
Community members will be able to discuss the posts and connect with like-minded people in the online discussion board.
View the first post at cessnock.nsw.gov.au/waste-avengers.