Cessnock's inaugural #PinkScones campaign was a great success, raising $1545 for the National Breast Cancer Foundation.
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Cessnock Bicycle Company partnered with Grice's Bakery and Cafe for the initiative, which was held in October.
The bike shop raised $525 from the sales of pink jerseys, and Grice's donated $500 from the proceeds of pink scones sold that month.
A Pink Jersey Ride was held on November 1, with 12 riders taking part, raising $520.
Cessnock Bicycle Company owner Steve Whitby said the support from the local community was "terrific", and that he hopes the fundraiser will return - even bigger and better - in 2021.
"We had to keep the ride to the core group due to COVID; hopefully next year we can go back to big social rides," he said.
"Next year we'd like to see cafes and bakeries all around the Hunter Valley involved. We'll go out and shop around."
Mr Whitby said he would also like to hold a Movember event next year as well.
Krystal Sellars
Krystal Sellars is the Senior Journalist at the Cessnock Advertiser. Born and raised in Cessnock, she started her journalism career at the Advertiser in 2006 after completing a Bachelor of Communication at the University of Newcastle. Contact her on krystal.sellars@cessnockadvertiser.com.au.
Krystal Sellars is the Senior Journalist at the Cessnock Advertiser. Born and raised in Cessnock, she started her journalism career at the Advertiser in 2006 after completing a Bachelor of Communication at the University of Newcastle. Contact her on krystal.sellars@cessnockadvertiser.com.au.
