The Advertiser - Cessnock

Compliance specialists launch Telegram Monitoring tool

Compliance specialists launch Telegram Monitoring tool

This is branded content.

Rightlander.com has launched the Telegram Monitoring Tool in response to client requests due to an increased number of affiliates promoting their brands through Telegram.

Instant messengers are amongst the most downloaded and used apps globally and collectively have billions of users.

In 2020, users turned to Telegram in large volumes looking for alternatives to mainstream providers due to privacy concerns, government intervention and the lure of additional security.

This has presented affiliates with an opportunity to expand their reach by tapping into channels with unlimited followers and using Telegram's one-way messaging channels to broadcast promotions.

Operators are responsible for ensuring that their affiliates and other marketing partners adhere to strict regulatory advertising guidelines. When marketing infractions occur they are broadcast quickly online with immediate impact to a brand's equity.

Violations can be costly through regulatory fines, investigations, compensation, lost revenue and disrupted operations.

The Rightlander Telegram Monitoring Tool automates the analysis of correspondence across public and closed Telegram channels to ensure marketing partners are adhering to regulatory rules.

The service notifies operators when their marketing partners are talking about their brand as well linking to the brand. Monitoring includes detection of text, affiliate links and emojis.

Any matching Telegrams detected are made available to Rightlander clients through a Compliance Workbench, helping operators to efficiently review and remediate.

Currently set up for Brazilian, Columbian, Spanish, Italian and Romanian markets, the Telegram Monitoring tool can be configured for most countries as required.

Ian Sims, founder of Rightlander.com, said "Affiliates have been getting ever more resourceful as they deal with stricter regulation and the consolidation of larger affiliates through M&A.

One of the key regulatory requirements placed on operators is to know their sources of traffic, and this is ultimately why so many top operators use Rightlander.

Adding Telegram to our affiliate compliance monitoring is just the latest development in an ongoing process to help companies avoid regulatory penalties and protect their brand's reputation."

Telegram is the latest in a line of online marketing channels that Rightlander is proficient at monitoring for affiliate marketing compliance in countries around the globe.

Other channels monitored include Email, Social Media, Video, PPC, affiliate web sites and web sites offering illegal or infringing content.

Rightlander.com is a state-of-the-art advertising and affiliate compliance platform that allows affiliates and operators to identify potentially non-compliant content in regulated jurisdictions.

It does this by scanning affiliate content from within the target jurisdiction, looking for events or conditions defined by operator clients and regulators, and sending alerts when it finds content that meets those conditions.

Launched in January 2018, the Rightlander.com product has expanded rapidly into multiple territories around the world and is used by many high-profile merchants, operators and affiliate networks to help them keep on top of their affiliate compliance responsibilities.